The customer loyalty space is increasingly becoming a battleground where brands fight for their share of the profitable affluent market.
Always an attractive segment, the affluent market seems to have rebounded from the recent recession faster than many have expected, representing incremental revenue opportunities for many service providers plagued by decreased customer spending and declining brand allegiance; however, few affluent consumers are willing to accept high prices as the mark of luxury—as a matter of fact, rarely is pricing the challenge when engaging this consumer. Instead, affluent customers expect brands to provide a compelling customer experience that differentiates itself from the competition.
Learn best practices and discover what affluent consumers want from their loyalty programs with VIPdesk and Affinion Loyalty Group.
- New trends taking shape within the affluent market
- How loyalty programs can be leveraged to achieve a point of competitive differentiation
- Insights and best practices for fostering customer engagement within this discerning customer base
Sign up now to view this archived webinar and learn how to leverage your affluent customer base.
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